I lead a multicultural design team in the iGaming sector, overseeing both management interpersonal and the creation of innovative solutions. Upon taking this role, I identified the need for organized processes within the department. I developed a comprehensive design system library in Figma, enabling each brand to have its own visual identity and components. This initiative resulted in visual consistency and efficiency. Additionally, I implemented an ticket system using Notion, allowing members to request designs in a structured and agile manner.

Within my team, I focus on interpersonal management and mentor in Multimedia Art Direction (both online and offline), scenario automation using FastTrack, and content management (CMS). I also teach tools like Figma, Illustrator, Photoshop, Google Web Designer, among others. This dual role not only helps me acquire and share knowledge but also enhances each team member's skills.

My primary operational responsibility is to develop responsive web pages focused on conversion. This process starts with market research, followed by prototyping in Figma, which I then develop for the web (HTML5/CSS/JavaScript) or as WordPress themes. After launch, I monitor and analyze data to implement continuous improvements. I work closely with PO, Marketing, SEO, Development teams to ensure our goals are aligned.

My background as a Product Designer has not only helped me develop digital products such as web pages and applications but also made me realize the value of applying UX/UI methodologies to the team's processes as a whole. I believe user-centered design enhances the final product and can also improve internal processes, leading to a more productive and efficient team.