Carolina Freitas – Product Designer

I'm a
Designer.

I have 11 years of experience building intuitive digital products.

What I do?

I fuse user needs with the company's goals to design digital products that people love to use. 🤝

Business

I immerse myself in the market to explore possibilities, understand technical limitations, and stay updated on competition and economic viability.

Research

Discovering user behaviors through interviews and tests is crucial for me. Additionally, benchmarking and data analysis play a vital role in understanding user needs.

Test

Validating concepts through testing before development is essential for creating effective solutions in less time, as it allows for learning and refinement early in the process.

Interface

Develop workflow and designs that are clear, attractive, intuitive and user-centered, ensuring an effective feeling about the product.

Cases

Embark on a journey through some amazing design projects I've had the pleasure of bringing to life!

I enthusiastically share my journey in conceiving and enhancing the digital top-up system. In the context of an increasingly connected and dynamic world, an opportunity emerged to offer users an even more convenient solution.

Before the launch of this new functionality, users encountered the inconvenience of having to visit a physical charging point to add credits to their transport cards. It was in this context, back in 2016, that I took on a crucial role within the team, actively contributing to the creation and design process of these recharge services.

The primary focus of the project was to develop an innovative solution to replace the Point of Sale (POS) machines distributed across various service points throughout Brazil.

Before the launch of this new functionality, users experienced the inconvenience of needing to visit a physical charging point to add credits to their transport cards. In 2016, within this context, I assumed a crucial role within the team, actively contributing to the creation and design process of these recharge services.