Ponto Certo Bilhete Único – Transforming the User Experience in Public Transportation in Brazil
Founded as a trailblazer in urban transit solutions, the Ponto Certo Network is a pivotal entity within the transport infrastructure arena. Focused on enhancing the accessibility and efficiency of public transport, the Ponto Certo Network stands as a steadfast ally for passengers, aiming to revolutionize urban navigation.
Around 2016, the process of physically recharging a single ticket at ATMs or accredited points proved to be sluggish and expensive for users, resulting in dissatisfaction and unnecessary costs for all parties involved.
Customers encountered difficulties in locating recharge points, endured lengthy queues during peak times, and faced challenges such as paying the full fare if their card had insufficient balance mid-journey.
Concurrently, the Ponto Certo Network incurred substantial logistical expenses to maintain equipment availability for the population, yet even these efforts fell short. Discover below how these challenges were addressed and resolved.
Objective
The goal was to convert sales that were made in physical points ATM to be made more conveniently on a cell phone. Below you can see some of the study stages for this amazing project.
Understand
Identification of Pains and Needs
Definition of Personas
Study the Context of Use
Planning
Design Strategy
Functionalities
Initial Sketches
Create
Prototype
Interface Design
Feature Implementation
Technical Feasibility Assessment
Initial Usability Tests
Validate
Design Iteration
Functionality Testing
User Testing
Feedback Collection
What’s the problem?
The objective was clear, but after some research with internal data, street surveys and based on IBGE, it was identified that the majority of users were low-income, with basic Android phones and slow prepaid mobile access, with little internal memory.
Solutions
I developed the first application in Brazil that allowed digital and remote recharges via mobile application, revolutionizing the user journey in an accessible, inclusive and intelligent way!
- 🏃🏻♀️ Develop a solution that is easy to handle, fast, lightweight and accessible to all levels of connectivity, even in remote areas
- 🚌 Offering different top-up options for all types of cards, in an intuitive way
- 📱 Offer benefits for cell phones that have NFC reading functionality and for cell phones that didn’t have this functionality available
Wokflow
In this flow you can see in a simplified way how the design of this product was in a macro view of how the intelligence behind this sales system works
Conclusions
The introduction of the groundbreaking online recharge platform marked a significant milestone in the transportation industry, fundamentally transforming how individuals interact with public transportation services. The overwhelmingly positive feedback and rapid adoption of the new system by users served as compelling evidence of the effectiveness of our solution.
Innovative Platform in Brazil
Very Good market Acceptance
Market Benchmark
Cost savings for users and the company
Industry Popularity
Screen Appreciation
See in detail the main screens of this project
Important Note:
This portfolio aims to share my professional experiences. To protect the commercial interests of the organizations involved, sensitive information such as business rules and security systems has been omitted or generalized.