The Project
Replace POS machines with a modern mobile application to enhance the experience of authorized partners and reduce costs.
🎯 Target Audience:
Owners of establishments with high customer turnover, such as shops and bakeries near public transport hubs, including remote or high-risk areas.
🔎 Research and Insights
Conducted interviews with current POS users, internal staff from the Commercial, IT, and Maintenance departments who interact directly with the owners. I also performed a detailed analysis of existing data with the BI team.
Key Findings:
- 💸 High POS Costs: The high costs associated with POS machines limited their large-scale expansion.
- 🕵️♂️ Rigorous Risk Analysis: The need for thorough risk analysis before authorizing new partners restricted network expansion, resulting in insufficient coverage to meet real demand.
- 😮💨 Convenience and Travel: End customers faced difficulties traveling to specific locations to perform top-ups, especially in peripheral areas.